01
The challenge
Petrackr’s identity needed to bring health monitoring, animals and location together. It also had to feel credible to veterinary professionals and approachable to pet owners.
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Care, with
Brand identity · Pet health
Care, with
confidence.
A distinctive identity for Petrackr, helping pet owners and veterinary teams keep a closer track of glucose health.
Explore the project ↓
01 The project
Small details.
More peace of mind.
Petrackr makes blood glucose monitoring easier for pets and the people who care for them. The identity needed to bring health, animal care and tracking together while feeling credible in a veterinary setting and friendly at home.
The result is a clear, confident brand system designed to work across packaging, product, photography and communications.
Care that keeps
you in the know.
03 / Identity systemEasy to spot.
Easy to spot.
Easy to trust.
A paw and location pin come together in a memorable mark. Deep blue builds confidence, while bright orange brings warmth and energy to the system.
04 / Product and packagingMade for the
Made for the
everyday routine.
Consistent product graphics make the monitoring system easy to recognise across the range, with a clear hierarchy for owners and veterinary professionals.
05 / Made for real lifeBetter care,
Better care,
side by side.
Human, warm photography puts the product in context: supporting the small daily moments that help pets feel their best.
A confident identity for a closer kind of care.
02
The identity
The central mark combines a paw and location pin to create a distinctive symbol. A considered colour and typography system carries the identity across the product range and future brand materials.
03
The outcome
Petrackr launched in the US market in 2022 and exceeded its sales expectations. The identity gives the business a recognisable foundation designed to support trust and consistency as it grows.