View next project
Bringing two established dance schools together under one cohesive brand and digital experience.
QLD College of Dance brought together two established schools, each with its own identity and loyal community. Their separate platforms made it harder for students, parents and staff to understand class offerings, age groups and the organisation as a whole.
The new experience needed to bring both schools under one clear brand while respecting the history and connection each had built with its dancers.
A strategic brand workshop helped clarify the school’s positioning, messaging and audiences. From there, the identity and content structure were shaped to create one cohesive experience, with visual cues to distinguish age groups and class types while keeping the wider school connected.
The website was designed around clear pathways and straightforward navigation for students, parents and staff. Photography and videography support a consistent visual direction and bring the community into the experience.
The rebrand and consolidated website give QLD College of Dance a more unified presence across its schools and touchpoints. Clearer routes through classes and audiences make information easier to find, while the shared identity celebrates dancers at every stage, from beginners to professionals.
The result is a more streamlined digital experience and a flexible foundation for the school’s continued growth.