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COAD88, a visionary architect renowned for their expertise in concrete-focused architectural design.
COAD88 needed a distinctive identity in a competitive architectural market. The brand had to communicate the quality and strength of concrete while bringing attention to the studio’s innovative approach to the material and its building methods.
The task was to make those qualities immediately recognisable, and to create a visual presence that felt at home alongside the considered architecture COAD88 produces.
The brand strategy centred on concrete as both a material and a point of difference. The identity was developed to express strength, precision and confidence, giving COAD88 a consistent way to present its work and communicate its specialist knowledge.
Clear differentiation was a key goal: the brand needed to help architects and prospective clients understand what makes COAD88’s practice distinct in a crowded field.
The new identity received positive feedback for complementing the aesthetic of COAD88’s architecture and helped lift recognition within the architectural community and beyond.
In the first six months after launch, new enquiries increased by 33%, giving the studio a stronger platform for its next stage of growth.