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Clayplus is a small ceramic studio whose identity needed to balance artistic expression with the practical needs of a growing business. Its brand had to feel personal and memorable, while working as one coherent system across the website, packaging, social media and the studio experience.
The opportunity was to let the character of the maker and the material come through consistently wherever people encountered Clayplus.
The identity takes its cues from clay and the tactile nature of ceramic work. A restrained, clay-inspired palette gives the visual system warmth without competing with the work itself, while a flexible identity allows the brand to adapt across digital and physical formats.
Close collaboration with the studio helped keep the direction rooted in its individual character and day-to-day needs.
Clayplus gained a more unified brand experience and a clearer digital direction. The identity is designed to feel distinctive and practical at once, bringing the studio’s personality through from its online presence to the materials and spaces around its work.